1st Objective

Schwinn, a well respected and long standing producer of bikes, has recently added motorized scooters to their product line. Although Schwinn is already a well-established and respected company, they are primarily known for making quality manual bikes. Motor scooters may become a more popular form of transportation during these times of high gas prices; however, Vespa is currently the dominant brand in the field. For our project we plan to do an advertising campaign for Schwinn motor scooters to make them a more recognizable brand.